BUSINESS INFO Summarize what your company does in one or two sentences. What products or services do you offer? What are some of its values?
What is your company’s mission statement? What’s your vision? What’s your brand message?
What sets your business apart? What is your main appeal?
Who is your target audience? (List demographics:: age, gender, location, lifestyle, income, etc)
BRAND INFO What are some words you can use to describe your brand?
How do your customers currently perceive your organization?
How do you want your audience to perceive your business? What are 3 things you want them to think or feel when engaging with your brand?
What do you like about your current branding?
What do you dislike about your current branding?
Is there a brand you look up to that you’d like to benchmark against?
DESIGN PREFERENCES To ensure brand consistency, do you have any design and style guidelines or assets you’d like to share? (font, logos, color codes, or other design elements)
If you don’t intend to use existing brand colors, do you have a color palette in mind? Are there any colors you dislike?
Are there any design styles that you really like? Please provide an example URL.
Are there any design styles that you dislike? Please provide an example URL. Do you have any preferred fonts to share?
Please provide a few links or samples for inspiration / creative direction. Have the client create a Pinterest board and share the link.
What are some must-have elements of graphic design?
CONNUNICATION PREFERENCES Have you worked with a graphic designer before? If yes, how was your experience?
How do you prefer to communicate? (phone, email, zoom, in-person meetings, other)
Aside from this project, do you need assistance with any other projects? What are they? (print design, logo design, website design, apparel design)
PROJECT SPECIFICS Please state what design deliverables you need for the project:
If you checked "Other" in the questions above, please state what deliverables you're interested in.
Where do you intend to use the final project deliverable? (print, online, other)
What is the goal of this design project? How will you define its success?
Are there any other specifications or details you’d like to list? (timeline, project schedule, other)
BUDGET SPECIFICS Do you have a specific budget in place for this project? If so, could you please provide a range of that amount.
ANYTHING ELSE? You're one step closer to creating something awesome! Is there anyhting else I should know?
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